E-commerce via social media: 3 factors to focus on that can increase your sales 

Since the launch and tremendous success of "Facebook" in 2005, social media has seen more networking apps and websites that appear frequently due to this high demand. Interestingly, some users used these apps purely for commercial purposes, leading App developers to enhance their services and meet brands’ needs by launching business accounts or advertising services that allow them to reach specific audiences.

How do you increase your sales through social media?

Needless to say, your presence on social media is vital for the exposure of your brand, however, maintaining this presence and enhancing your customer journey is even more important. Here are the most important factors that contribute to your sales through social media

Account’s Design and Layout

Your brand’s Social Media account is just like your website; a platform that expresses the brand image you want to deliver. For many brands their Instagram account is considered more important than the website itself, which proved to be convenient, as per a study conducted by We Are Social in collaboration with Hootsuite, the study stated that 52.1% of users in the UAE rely on social media sites to search for a brand.

Consistency and Variety

In order to reach your target audience, you must continue to display your product in different ways until you find the right formula that fits your audience. According to a study by Zety, 80% of users reject a new product or brand four times before they agree to try or buy it the fifth time, for that, it is important not to take the initial rejection of your product as a failure but continue to explore in ways to reach your audience.

Ease of Sale and Payment via social media

According to Visa, a statistical study reported that one in four online sales is via social media, so how do you expect your clients to react if they can pay without leaving their social media app? The Paylink helps you do exactly that!  The app allows you to send secure payment links to clients on social media platforms where they pay easily and safely without having to download any apps or logging out of their accounts. On another hand, as a retailer the app provides faster processing and more success in sealing the deals.