4 tips to increase your online sales during Ramadan in light of the global pandemic
Sales during the holy month of Ramadan are usually high due to family and social gatherings, in addition to preparations for the Eid al-Fitr holiday. However, the COVID 19 pandemic put a dent in those plans last year as 2020 Ramadan was with a different flavor among the lockdowns and movement restrictions. With the pandemic still rampant, here is some tip to maintain your sales during Ramadan 2021.
１. Go where your customers are
It is no secret that customers are turning to the Internet for their daily needs and purchases especially with the social distancing and limited capacity restrictions in place. It is more crucial to be online this year than ever, be it through your online store, social media or through third-party marketplaces.
２. Increasing conversion online
More than ever this year many customers need a nudge to complete their purchases as many of them might be online for the first time, and not by choice. Conversion methods such as special discounts, offers, fast and inexpensive shipping or free delivery are also key competitive advantages to utilize. Make an analysis of the competing offers and platforms well before the Ramadan season and prepare attractive offers or discounts that contribute to increasing sales conversion rates especially with bulk packages where margins could be higher.
３. Create customer loyalty with your existing customers
If only 5% of your customers are loyal, repeat customers, this could contribute to up to a 25% increase in revenue. So imagine if many more of your clients are returning clients? Target your repeat customer with special treatment, prioritizing their needs by making sure their regular purchases are always available for example or giving them special exclusive offers not available to others. And certainly reaching out to them with congratulating messages would make them feel extra special.
４. Using the right payment solution to optimize sales
Many customers hesitate to shop online if online payment isn't available, especially if the brand is also not well know or new to them. So it's important to have a safe and reliable online payment method to increase customer confidence and avoid any errors in payments. Social media sales are also becoming more important for clients, and as an easier and quicker way to purchase, having the facility to send payment links through social media is also another opportunity to close more deals. Faster than bank transfers, the secure payment link from The PayLink, for example, is a fast and safe way to receive credit card payments, whereas your customers do not need to download any app and can pay directly from their Instagram or WhatsApp.
This holiday season will be exceptional digital, from customer reach to celebrating virtually to selling online. Be prepared, and the PayLink app is ready to be with you all the way with efficient and effective online tools to start selling online today.