3 things every online business will face after launch
There are several basics you need to follow in order to launch your online store, but as a new eCommerce business owner, but as the new e-commerce business takes off, the reality of dealing with new customers and through a new channel would test the entrepreneur, and here are some things every new online entrepreneur will face.
Launching your first paid marketing campaign
The primary channel to acquire new clients is online marketing, with the goal to attract new customers to the site. Usually, the fastest way to reach customers is through paid ads on search sites or social networking sites, where you can target a specific group (new moms, men aged 18-25, etc) even with small budgets of $100 or less.
The most important thing at this stage to keep in mind is that online advertising especially with little experience is a trial and error till the best conversion rates are achieved. So don't give up after a failed ad set, simply split the ad sets into small amounts and different ads, and focus the budget on the most successful ad with the highest conversion rates.
Another common paid online advertising method is to paying influencers or social media accounts with a large following to advertise the brand and the new store. This method is called influencer marketing and is increasingly popular. However, this type of marketing has several risks. If the influencer encounters any problem with his audience, your brand will be affected, so be very careful when choosing influencers in case you want this direction.
Your first sale to a complete stranger
Making the first sale to a stranger is an important event as it provides you with a range of important information and feedback that can be a learning experience. Key questions to ask and try to find out are How was your online store found? What attracted the customer's attention to the product? Which payment method did the customer choose? As more and more new clients purchase on the site, knowing the answers to these questions will become key drivers to growing online sales.
Use the first few sales as an opportunity to create a business map that will help improve the marketing strategy and don't hesitate to ask customers directly especially during the early stage for their satisfaction or issues they faced.
The first dissatisfied customer
All brands will go through this experience, be it online or offline. However, it is especially important to note customer satisfaction levels for your online business, because it is much easier to be vocal and influence others who could be potential customers. Online entrepreneurs need to always have a strategy to address and correct matters that clients are not happy about, build a good relationship with the customer and benefit from the experience.
Problems customers face online are much more difficult to identify, where it could be anything from a bad online interface to receiving the wrong items a few days later. Online complaints might take more than the traditional apology to the customer by phone, especially if they left a bad comment or review online. It is important to give the impression that the client support is always available and present, even in bad reviews, willing to listen and correct the wrongdoing.
The best way to manage dissatisfied customers is to prevent problems from happening in the first place. Always give customers a way to contact the business and be able to reach someone, live channels and WhatsApp support are now standard so be sure to add them to the online website.
The first happy client sharing their experience
The best form of marketing is a happy client recommending and referring your online business to others. Regardless of the type of activity online, the formula is the same, promote happy clients and their testimonials and increase the number of satisfied clients, as this is the cheapest form of marketing and should be a main pillar of the marketing strategy.